But in this case I wanted to bring up Pepsi. I read recently, and wanted to share about, that Pepsi recently spent about 1 million dollars to come up with a new image. Below are samples of the bottles for 4 of their prominent products. I think I like what they've done. Be sure to click the image to see it larger sized, or click here to read the article I got this from, which has larger pictures too. The part I think I like the most is the new Pepsi font. I feel like its more in touch with branding and font use that currently going on. I like it. However, it does make me remember fondly the imagery of the 80's when I was growing up. What do you think of this new logo/brand?
Thursday, November 06, 2008
There has been a trend recently it seems to update brand logos I've noticed. Jenn and I were talking the other day about the new Giant logo, which is a big departure from their old logo. Wal-mart has updated their logo as well. But something that I think we will all instantly recognize is that of Pepsi, or Coke for that matter.
An Updated Image
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